Adeera Joins Global Hotel Alliance Showcasing Saudi Hospitality Globally

Adeera, a hospitality company backed by Saudi Arabia’s Public Investment Fund (PIF), is set to become the country’s premier hotel management brand. Adeera has partnered with Global Hotel Alliance (GHA), the world’s largest network of independent hotel brands, and is taking a major step toward global expansion. By joining GHA’s prestigious DISCOVERY loyalty program, Adeera aims to connect with international travellers, offering them exceptional hospitality experiences across its properties in Saudi Arabia.

Enhancing Global Connectivity with GHA DISCOVERY

GHA unites 45 renowned hotel brands, managing over 850 properties across 100 countries and serving a membership base of 30 million travellers. As a new participant in the GHA DISCOVERY program, Adeera will provide guests with exclusive privileges, including VIP recognition, special member rates, DISCOVERY Dollars (D$) rewards, and unique local experiences. These benefits will not only elevate the guest experience but also position Adeera as a gateway to Saudi Arabia’s rich cultural heritage and hospitality.

Stefan Leser, CEO of Adeera, said: "At Adeera, our vision is to transform the way travellers experience hospitality by immersing them in the rich culture, traditions and warmth of Saudi Arabia. Through our membership in GHA, we will be opening the doors to travellers who seek authentic, curated experiences that create enriching moments and leave a lasting imprint on their journeys. Our efforts align with Saudi Arabia's Vision 2030, as we actively shape the future of the hospitality sector, its local talents and showcase the Kingdom’s beauty and generosity to the world."

Chris Hartley, CEO of Global Hotel Alliance, added: "Welcoming Adeera to our global network is an exciting step in strengthening GHA’s footprint in the Middle East. With its transformative ambition and deep cultural roots, Adeera represents the future of hospitality in Saudi Arabia. We look forward to working together to connect our global travellers with the exceptional service and experiences that Adeera will offer."

Expanding Adeera’s Global Reach and Reputation

As Adeera continues its rapid expansion within the Kingdom, its partnership with GHA will significantly boost its international visibility. By tapping into GHA’s extensive traveller network, Adeera will attract a wider audience of global tourists eager to explore Saudi Arabia’s diverse landscapes, traditions, and luxury hospitality offerings. This collaboration marks a pivotal moment in Adeera’s journey to redefine Saudi Arabia’s hospitality sector while strengthening its global presence in the luxury travel market.